Gamification works - The “secret sauce,” as they say, is Duolingo’s use of a reward system with digital coins and winning streaks to entice users to continue taking lessons. Last year, Duolingo launched a simple app for children that teaches them not a new language, but just how to read. So clearly there’s a lot of demand for the language learning offering, and Duolingo thinks math will open up even more opportunities.
In a filing back in July, the company reported annual revenue from the past year of $161 million, which mostly comes from its premium subscription that removes advertisements and offers other perks. Duolingo / BBCĭuolingo went public this summer and now has a valuation of roughly $6 billion. A mockup of what the Duolingo math version might look like.
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